Facebook Ads

4 billion people use Meta platforms every month. Your future customers spend nearly an hour a day on them on average. Facebook Ads and Instagram Ads let you reach them with unmatched targeting precision: age, location, interests, purchase behaviors, similarity to your best existing customers. WinDIGITAL designs, launches and optimizes your Meta Ads campaigns to turn this massive audience into real sales.

Unlike Google Ads, which captures existing demand, social media advertising creates demand: it introduces your brand, your products and your offers to people who did not know you yet — but who have exactly the profile of your customers. It is the ideal tool to grow your brand awareness, generate qualified leads and sell online.

Why work with a Facebook Ads agency?

The era of the simple “boost post” button is over. Between the Meta pixel, the Conversions API, custom audiences, Advantage+ campaigns, creative testing and the tracking constraints that followed iOS 14, the Meta advertising platform has become genuinely technical. Poorly configured, it burns through budget; properly managed, it becomes a predictable acquisition machine.

Our added value as a social ads agency: a clean account structure, reliable tracking (pixel + Conversions API), intelligently built audiences, and above all ad creatives that are tested relentlessly. On Meta, 70% of performance comes from the creative: visuals, videos and hooks are tested every week to identify what makes people click — and buy.

Our Facebook & Instagram Ads services

Our 5-step method

1. Diagnosis & objectives. Analysis of your offer, your margins, your competition and your existing assets (website, catalog, content). Definition of quantified objectives: cost per lead, target ROAS, monthly volume.
2. Technical foundations. Meta pixel, Conversions API, product catalog for e-commerce: everything is installed and verified before launch so the algorithm learns from accurate data.
3. Structured launch. Campaigns organized by objective, budgets split between prospecting and retargeting, 3 to 5 creative variants per audience from day one.
4. Creative iteration. Every week, the weakest creatives are cut and replaced with new variants inspired by what works. This is the engine of performance on Meta.
5. Progressive scaling. When the indicators are green, we increase budgets in controlled increments to grow volume without degrading profitability.

Who does Meta advertising work for?

E-commerce (fashion, beauty, home, food…), info products and online courses, apps, local services (health, wellness, trades, real estate) and lead generation in both B2C and B2B: if your customers are human beings who use a smartphone, Facebook and Instagram Ads can become your number one acquisition channel. We will tell you honestly, right from the audit, whether your offer and your margins are suited to the platform — and if not, which channel to prioritize instead, such as Google Ads or TikTok Ads.

Frequently asked questions about Facebook Ads

What budget should I plan for Meta campaigns?

A test budget of €600 to €1,500 per month lets you validate your audiences and creatives. In e-commerce, plan a budget large enough to generate at least 50 conversions per month: that is the volume the algorithm needs to optimize delivery properly.

Do I need a large following to advertise?

No. Meta advertising does not depend on the number of followers on your page: it delivers your ads to the audiences we define. A clean, active page is reassuring, but it is the targeting and the creative that drive performance.

Is Instagram included?

Yes. Facebook and Instagram share the same ads manager. We run your ads on both platforms (feed, Stories, Reels, Explore) and let the data decide the most profitable split.

How do you measure results?

Every campaign is connected to your website via the pixel and the Conversions API, and cross-checked with Google Analytics. Your monthly report shows the numbers that matter: cost per purchase or per lead, ROAS, average order value, new customers.

Why choose WinDIGITAL as your Meta Ads agency?

Because performance on Meta is decided in the details of execution: the quality of the tracking, the account structure, and above all the pace of creative iteration. Our weekly process of testing visuals and hooks is not a marketing option, it is the heart of our method — and the reason why our accounts keep performing while others run out of steam after three months.

We talk revenue, not vanity metrics. Reach, likes and impressions do not pay your bills: our monthly reports highlight cost per acquisition, return on ad spend and margin generated. If a targeting or a format does not bring in money, it gets cut — even if it “looks good in the stats”.

Our commitments

• Your account belongs to you: Business Manager, pixel, audiences and history remain your property, no matter what.
• Creatives included: ad visuals and video edits are produced by us, with no hidden extra cost.
• Controlled budget: no budget increase without your explicit approval, ever.
• Commercial honesty: if your offer is not suited to Meta, we tell you at the audit stage — and point you toward the right channel.
• Compliance: GDPR-respectful tracking with the Conversions API and consent mode configured by the book.

From Toulouse, we manage Meta budgets for e-commerce brands and service providers all over France. And when your growth justifies it, we extend the setup to TikTok Ads or Google Ads to diversify your customer sources without depending on a single platform.